Change Childcare in Japan
to be the HAPPY
in the world!
Japan's largest blog site for moms
Sharing information that allows young working moms,
who use Instagram as an information source,
to enjoy their childcare, work, and housework even more freely.
.png)
3 features
Production team centered on moms
We released videos made from the opinions of moms. From introductions to time-saving makeup techniques for busy moms, and tips and ideas useful for raising children.
Sharing real life experiences
Achieve in-depth communication and gain access to content with moms, such as holding online meetings once a week.
Different package plans
to solve different problems
By expanding support with special sponsorship plans, other services, and menus linked with our own creators, we have realized not only increased recognition but also actions and recommendations, which are posted according to each customers needs.
We also have a "mamatas labo" that share the opinions of moms and an online shop "mamatas STORE".
Strengths of mamatas
Number of Instagram followers mom's media
No. 1 in Japan
Number of brands handled
Those who see at least once a week
800K
The total number of followers
is over 1.1 million.
Reach out to millennial moms and their families at once!
over150
Daily necessities, food, home appliances, education,
baby products, various services, etc.
We provides support many companies.
95 %
mamatas users are urban working moms who actively collect information on Instagram.
60% of moms watch everyday.
User Profile
The main target is young moms who are busy with housework, childcare, and work.
Age: Instagram Audience Insight As of July 30, 2009 Occupation / Household Annual Income: mamatas Questionnaire for present applicants conducted from March 2021 to July 2021
By using videos,
300% increase in sales of individual products
The product is introduced in the video along with the actual experiences of moms. Users who understand the actual benefits purchase it, and sales improve. This contributes to improving sales of the entire EC site.
(Gardner Co., Ltd.)
Real life opinions in videos,
Record high engagement
Introduced with mom's real opinions.
We also have a feature to save and encourage comments.
Record high performance in both engagement and number of views.
(Kärcher Japan Co., Ltd.)
Multiple usages of videos and live broadcasting
Maximize advertising by reusing videos on mamatas and company media sites.
(Shopping live service "Coleyo")
Case Study
